National Restaurant Chain Case Study
A national restaurant chain has 400 venues. Before implementing Purple WiFi they had no way of collecting customer feedback in a cost-efficient and effective manner. Since the introduction of Purple WiFi, they now have the ability to send an NPS survey to all customers within 24 hours of leaving one of their venues.
They used these NPS scores to benchmark venue performance across their venues. This has allowed them to identify what high performing restaurants are doing differently to lower scoring ones and as a result implement changes accordingly. This has led to their average TripAdvisor ratings across their venues increasing from 3 stars to 4.5 stars.