In today’s world, where everyone is fixated on social media platforms, one of the two most important marketing tools for all types of businesses – including pubs, restaurants, hotels and other hospitality venues – is not Facebook or Instagram. It’s Google’s My Business.
When potential customers are looking for a place to go – right now or tomorrow – the first place they check is not Facebook. It’s Google Maps and Search. Even the smallest Bangkok venue generates, on average, 30,000 search hits a month between Google Maps and Search.
If you’re not maximizing your presence on Google, you’re missing out on new customers and essentially giving them to your competitors who are.
