In partnership with Thailand’s only MAINLAND CHINESE marketing-consulting company (based in Bangkok), we have the know how and true expertise to help you gain access to the Mainland China market through digital marketing in Chinese.
Marketing to the Chinese is radically different to marketing here in Thailand. We are confident that we can deliver results-oriented Chinese marketing programs that:
- Enhance awareness of your business or brand
- Improve your sales, and
- Foster growth.
Potential of the Chinese Market
China’s economy has continued to grow by double-digit rates over the last couple of years despite a difficult economic climate around the world. Understanding how to access the large and complex market has become crucial to most companies.
|Chinese Living In China||Chinese Traveling To Thailand||Chinese Living in Thailand|
|1.4 Billion||10 Million||2 Million|
Chinese Living In China
|Large Population, Rising Economy||Rapidly Growing Middle Class||Different Social Media Platforms|
|The latest census reports show the country to have over|
1.4 billion citizens.
That is more than 20 times the size of Thailand.
With a much bigger population, China has fewer poor people than the US.Mind blowing facts about the Chinese economy.
|58% of the population in 2018|
Estimated to grow by an additional 31% by 2022.
Average household earnings: US$9,000 – US$34,000 p.a. (McKinsey & Company).
|In China they use completely different platforms and app’s.|
But many of these platforms function similarly to what the rest of the world
is accustomed to.
More than 75% of all transactions in China are done via a payment app
vs. 25% average in other parts of the world.
Chinese Traveling to Thailand
The Largest Group of Holidaymakers
Spending annually over 520 billion THB, more than double of any other nation according to the Association of Thai Travel Agents (ATTA).
Average spend per day
They spend 53% more than the average European and it is expected to increase due to these factors:
– Higher Income
|< 50 Years|
Of age with disposable income
Increasing Number of FIT’s
Free Independent Travelers are growing by double digits each year, similarly to the Chinese economy, due to their being more adventurous, and technology liberated.
Chinese Living in Thailand
|Second-largest Foreign Community in Thailand||Friends or Relatives in Mainland China|
Large Population Means Big Opportunity
|Recent research from CBRE Thailand shows the Chinese expat population has doubled over the past five years, making it the second-largest foreign community after the Japanese.||A positive experience will result in return business and personal referrals offline & online resulting in more exposure for your business locally and in China.||An increasing number of Chinese are relocating to Thailand for work or regular business trips for short and long term. This makes for a good opportunity for business to establish a long term relationship with the potential customer.|
We understand that each business is unique with distinct selling points that require bespoke solutions.
We will work with you to identify the most suitable solutions for marketing to your target Chinese market sector.Through this process we will maintain the integrity of your established brand and find ways to build on the core of the business, at the same time adapting for the Chinese audience.
We are NOT an ordinary digital marketing agency, so we don’t provide fixed packages. Every client deserves the best solution for their unique brand and business.
We operate each project with our established team of experts in Thailand and China, we do not outsource to other agencies so we can be sure to keep competitive. We take pride in guiding our clients with an open and transparent traffic purchasing process in order to maintain a lasting business relationship.
Allied to the above, in the return to the “New Normal”, it seems inevitable that contactless payment will be demanded by all guests more and more. 75% of all payment transactions in China are done by app (25% in the rest of the world). We can offer the Ksher service at highly discounted rates, much better rates than KBank and Omise.