In partnership with Thailand’s only MAINLAND CHINESE marketing-consulting company (based in Bangkok), we have the know how and true expertise to help you gain access to the Mainland China market through digital marketing in Chinese.
Marketing to the Chinese is radically different to marketing here in Thailand. We are confident that we can deliver results-oriented Chinese marketing programs that:
- Enhance awareness of your business or brand
- Improve your sales, and
- Foster growth.
Potential of the Chinese Market
China’s economy has continued to grow by double-digit rates over the last couple of years despite a difficult economic climate around the world. Understanding how to access the large and complex market has become crucial to most companies.
Chinese Living In China | Chinese Traveling To Thailand | Chinese Living in Thailand |
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1.4 Billion | 10 Million | 2 Million |
Large Population, Rising Economy | Rapidly Growing Middle Class | Different Social Media Platforms |
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The latest census reports show the country to have over 1.4 billion citizens. That is more than 20 times the size of Thailand. With a much bigger population, China has fewer poor people than the US.Mind blowing facts about the Chinese economy. | 58% of the population in 2018 middle-class. Estimated to grow by an additional 31% by 2022. Average household earnings: US$9,000 – US$34,000 p.a. (McKinsey & Company). | In China they use completely different platforms and app’s. But many of these platforms function similarly to what the rest of the world is accustomed to. More than 75% of all transactions in China are done via a payment app vs. 25% average in other parts of the world. |
Chinese Living in Thailand
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Second-largest Foreign Community in Thailand | Friends or Relatives in Mainland China | Large Population Means Big Opportunity |
Recent research from CBRE Thailand shows the Chinese expat population has doubled over the past five years, making it the second-largest foreign community after the Japanese. | A positive experience will result in return business and personal referrals offline & online resulting in more exposure for your business locally and in China. | An increasing number of Chinese are relocating to Thailand for work or regular business trips for short and long term. This makes for a good opportunity for business to establish a long term relationship with the potential customer. |