4 Areas That Need To Be Addressed To Achieve Results From SEO
To achieve results from Search Engine Optimization (SEO) there are four main areas you need to focus on:
- Thorough keyword research
- Website optimization (based on keyword research)
- Fixing any website technical issues
- Quality backlinks.
1. Thorough Keyword Research
All SEO begins with keyword research. You need to think what keywords people are likely to use to find the content you have written, whether it be in a webpage, a blog or a social media post.
Start with the most obvious keywords and look at related keywords that people are most probable to be searching with. Choose target keywords based on their search volume and competitiveness. Look for low competition keywords with the highest search volume.
Prioritize them based on their relevance, competitiveness and monthly search volume.
2. Optimize Your Content Based on Keyword Research
Once you know what keywords you want to target, you’re ready to start writing relevant, easy-to-read content for your blog posts, home or landing pages that includes your keywords.
You can also tell Google and other Search Engines more about your content, by including your keywords in page titles, meta descriptions, and alt text for images.
This does not mean using your target keyword as many times as possible. Instead, it’s all about delivering quality content, only using the keyword on the page where it fits naturally into the language.
If you are using your keyword more than once every 200 words, that’s probably too many times. The simpler and easier to read that your content is, the better. Use short sentences, simple paragraphs and common vocabulary. Avoid jargon, even if it’s common in your industry. Wherever it’s practical, use bullets and numbered lists to make the content reader-friendly.
Link to relevant internal and external content. This tells search engines more about what your content is all about.
3. Review and Fix Any Technical Issues
An easy way to identify technical issues is to use an app that crawls your content and looks for errors. It will then make a list of everything that needs attention, and suggest possible fixes. Here are some obvious technical issues you might see:
- Pages are not HTTPS
- Load speeds are too slow, especially on mobile
- Duplicate content on pages, page titles, or in meta descriptions
- Images not optimized for fast loading
- Missing alt text for images
- Broken links
- Google Web Vitals guidelines for user experience (UX) are not adhered to
Google Developers Chrome DevTools, Web Page Analyzer, Sitechecker, and Pingdom Website Speed Test are free online tools that we here at FTMS use for identifying and diagnosing web page and URL performance issues.
4. Build Quality Backlinks
Building quality backlinks is most important, but at the same time, probably the most time-consuming task. You can build links in a variety of ways.
- Listing your business on informational directories.
- Writing guest blogs that link back to your website.
- Answering questions in online forums like Quora.
- Checking your competitors’ backlinks and trying to get listed there as well
Focus on building quality backlinks which add value to your website. That is, they are obviously relevant to your subject matter.
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More reading: SEO – What’s It All About Alfie?