Use Purple WiFi – Guest WiFi Software
The Industry-Leading Indoor Location Services Platform, trusted by more than 80,000 venues, can power your space with Guest WiFi and, now, Digital Wayfinding, and Location Presence Analytics.
Our Purple WiFi Guest WiFi application enables you to:
- Unlock hidden revenue,
- Cut unnecessary costs
- Take control of your physical venue operations, and
- Collect customers’ data for targeted marketing.
Digital Wayfinding & Interactive Maps can direct your visitors to the right place at the right time.
Cloud-based, Purple WiFi works with the venue’s existing hardware and internet. It has a simplified login process. It is secure and legally compliant.
Why not book a free demo?
Just as smartphones replaced the “dumbphones” of the early 2000s, “smart WiFi” replaces the “dumb WiFi” many businesses are using even now.
If your company provides ‘free’ guest WiFi but is getting no business benefit from it, then you’re missing your best opportunity for customer retention and loyalty by keeping in regular direct contact with them. Not to mention attracting new customers. You can see numerous successful Case Studies here.
FTMS are the exclusive reseller in Thailand of the Purple WiFi application.
Taking advantage of Smart WiFi, such as Purple WiFi, is a powerful way to engage with your customers and know them better. It enables you to leverage your “free” Wifi service to promote your business.
Purple WiFi is cloud-based, “smart” internet hotspot software that enables the collection of your customers’ contact data, with their explicit agreement. It is based on customer marketing and analytics “firmware” which is flashed on to a venue’s existing WiFi router.
For your guests, Purple WiFi is a big upgrade over the usual free WiFi experience. Say goodbye to passwords! Customers log in one-time only using their social media accounts or a short registration form. Once logged on, they stay logged on. Guests returning to your venue days, months or even years later are logged on automatically with no need for a password.
For your business, having guests log in via Facebook and other social media platforms allows you access to valuable demographic and interest data. The visitor data collected – name, email address, gender, age, music interests, preferred foods, favourite sports, etc. – is stored in a cloud-based Purple WiFi portal and can be used for targeted marketing, such as:
- notification of events and promotions,
- automated birthday greetings,
- loyalty awards,
- anniversary congratulations, etc.
Guests can also be asked to, optionally, “like” your Facebook page or take micro-opinion surveys or submit a TripAdvisor Review (very important, in our view). Of course, customers can opt not to receive any communications whatsoever. And even if they agree to do so, can subsequently unsubscribe.
Purple WiFi can also provide insight into customer behaviour; such as when they visit, how many times, duration of stay, and when and how they move around a physical space. This helps you make better operational decisions, e.g. staffing.
At a minimum, you’ll receive the guest’s email address, name and – importantly for legal reasons – the user’s device MAC address. This enables you to collect data vital for direct/email marketing, with the guest’s agreement. It also, importantly, goes a long way to meeting the requirements of the October 2019 directive from the Thai government that requires venues offering free WiFi to collect internet traffic data used by their customers, and retain it for 90 days, under penalty of fines and possible prison time.
You can also use Purple WiFi to keep a close eye on the total visitor footfall in your venue at any one time, and much more.
All of the information is displayed in a single, easy to understand dashboard. You can also give visitors full visibility by publishing the dashboard results on your website or social media accounts for complete peace of mind.
Purple WiFi integrates natively with most leading wireless hardware manufacturers, including Cisco and Cisco Meraki, Ubiquiti, Ruckus, Xirrus, HP, TP-Link, ASUS, Netgear and Aruba.
Another crucial feature for businesses such as restaurants, bars and hotels is that Purple WiFi directly connects to TripAdvisor.
Within 24 hours of first logging on to your Purple WiFi system, TripAdvisor will send your guests an email asking them optionally to review your venue. Across our installed base we have seen this results in a tremendous number of new, overwhelmingly positive reviews, which boosts your venue’s TripAdvisor ranking and its presence on the world’s No. 1 travel site.
Cost
The Purple WiFi license fee is 4,000 baht per month per access point (router) on a quarterly basis, paid three months in advance. Typically, most venues have only one access point (router). Lower rates are available for annual purchases.
Account setup and installation is one-time 15,000-baht fee (maximum two floors).
This includes:
- Site survey by our technical sub-contractor
- Integration of Purple WiFi hardware and software into existing internet infrastructure
- Account setup through the Purple WiFi portal
- Creation of splash and landing pages and automatic first-visit and birthday greetings
- Creation of MailChimp account and integration of Facebook and TripAdvisor
- Up to 2 hours training and after-sales support
Additional floors incur an additional setup fee of 1,500 baht per access point or repeater.
This guide sheds light on the cost factors associated with business WiFi.
The Purple WiFi company were the very first movers in the market and helped create an industry wide demand for advanced WiFi.
They have collected and analysed data across 25 billion visits and upwards of 86,000 venues. They provide insights on this data for their customers to identify patterns and trends across different industries; adding value back into the marketplace.
The Purple WiFi solution is secure, scalable and stable. The company is ISO accredited, and partners with over half of the world’s largest service providers. They support over 350 million unique users with a 99.9% uptime and are trusted by a number of global brands.
They have been well established in the UK for a number of years and are now seeing significant year-on-year growth overseas. They have offices in the UK (their HQ), San Francisco, Shanghai, Madrid, Melbourne, Copenhagen, Chile and Singapore, with more offices planned.
This impressive growth is being seen in all commercial sectors, including:
- Hospitality, where people have time to spend online,
- Retail, where footfall tracking is essential,
- Healthcare, offering transparency around service and communication, and
- Entire cities moving towards the Internet of Things.
- Airports
- Visitor and Tourist Attractions
- Museums
- Retail Banking
- Stadiums and Arenas
- Workplaces
- Local Government
- Trade and Exhibition Centres
- Transit Systems & Rail Operators
Target Markets for FinTech Management Services (FTMS) include:
- Leisure and entertainment venues, such as pubs, bars, restaurants, nightclubs, and hotels,
- Retail outlets,
- Shopping malls,
- Public places.
Still not sure what Purple WiFi Is?
Learn more about Purple WiFiby watching these short explanatory videos:
- Introduction To Purple WiFi (English soundtrack)
- Purple W iFi – Harder Working Wireless (Thai soundtrack with English subtitles)
- Businesses Use The Power of Purple WiFi To Know Their Customers Better (Thai soundtrack with English subtitles)
Purple WiFi allows your customers to use your internet connection ‘wirelessly’ and for no monetary fee.
In order to access your wireless connection, they sign-in via their chosen social network website, such as Facebook, X and LinkedIn, or by completing a short form. By their doing so, you’re able to capture details of your customers and, with their permission, promote your business to all their online ‘friends’.
Micro Surveys give you the ability to collect customer feedback faster and smarter via Purple WiFi. The simple to use builder allows you to easily add questions to a survey which can be based on multiple choices, ratings or simply leaving comments.
Purple WiFi provides a platform that allows you to learn more about who your customers are, what they do and how they think through WIFI ANALYTICS.
Customers are willing to share their information in return for connectivity. Your marketing team can use Purple WiFi to get better quality customer data, more quickly and at a much lower cost than other data collection methods.
You can provide Guest WiFi that is stable, secure, and scalable
Visitors expect access to the internet. But that shouldn’t mean more work for you and your team. Use Purple WiFi to remove the hassle of providing Guest WiFi
Remove the Hassle of Providing Guest WiFi with Purple WiFi
